Incipit Letterforms

Selected illustrations for Display phototype in New York: folks, firms and fonts by Peter Bain

The Rutherford Photo-Lettering Machine, c.1935.

New Caslon, display typeface from Techni-Process Lettering, 1967.

Visual Graphics Corporation (VGC) typeface competition poster designed by Herb Lubalin, showing Pistilli Roman. Black and white image of color original.

The VGC Photo-Typositor, c.1962.

2-inch phototype reel from the Incipit display typeface library, manufactured c.1970.

First presented at Hidden Typography, the St. Bride Library, London.